Modrá Pyramida:
Living doesn't have to be a drama!
The task at hand was simple: make sure everything runs on time and budget, coordinate client, agency and production and deliver final outputs to everybody's liking.
We shot 2 different commercials, edited it into several shorter versions and took promotional photos. Other than that, I can't tell much because I remember I have signed an NDA.
ADDITIONAL RESOURCES
If you're interested in reading more about the campaign, I have a few articles that might feed your curiousity. Beware, all are in Czech.
Let's start with the case study by BrainOne Agency. They cover the whole campaign process, not only the commercials and photoshoot. The second link is the official press release by the client.
And if that isn't enough, you can read one of the two following articles: first on Médiář and the second one on Media Guru.
MY ROLE
Agency Producer
END CLIENT
Modrá Pyramida
AGENCY
Brain One Agency
PRODUCTION COMPANY
Boogiefilms
DATE
Winter 2019/2020
CREATIVE DIRECTOR
Marek Linhart
ACCOUNT MANAGER
Michal Kříž
PRODUCER
Pavel Prejda
DIRECTOR
Tomáš Bařina
CINEMATOGRAPHER
Dušan Husar
PRODUCTION DESIGNER
Martin Krejzlík
PHOTOGRAPHER
Tomáš Vrana
We openly acknowledge the difficulties in finding new housing and through the extreme stylization, inspired by soap opera kitsch and the exaggerated acting of Hollywood
B-movies, we show that with Modrá Pyramida, this process will be a bit less drama.
– Marek Linhart, Creative Director at BrainOne Agency
Contact
Jiří Fusek
Digital Producer, Teacher & Consultant
+420 778 01 01 23